CRM Executive
Hereford, England, United Kingdom
Type: Permanent
Working Pattern: Hybrid (3days onsite)
Who Are we?
MandM is one of the biggest employers in Herefordshire and one of Europe’s leading online, off-price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.
We offer our customers fantastic value by partnering with companies who we have built long term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.
We are located in the heart of Hereford City Centre in our brand new, state of the art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity - everything that MandM is all about.
As our business continues to grow we are recruiting for a talented CRM Executive to join our growing team.
Why not come be a part of our journey to success and take advantage of all MandM can offer you!
More than a role
✨ Competitive Salary: Your talent deserves recognition
🏆 Company bonus: We succeed, you benefit
🚀 Career Growth: Opportunity to grow
🎁 Staff Discounts: Stay stylish with our exclusive discounts.
🏦 Company Pension: Secure your financial future.
🏖️ Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week
🎁 Birthday Delight: Take your special day off to celebrate YOU
🚗 Free Parking
💊 Health & Wellbeing programme; we’ll look after you
The Role Scope
Working within a fast paced, collaborative CRM team passionate about data driven results. Managing end to end campaign delivery & the execution of seamless customer journeys using personalisation with an omnichannel approach.
✨Role key responsibilities
- Create engaging, impactful and personalised email campaigns that drive customer performance
- Responsibility of the timely production and communication of email briefs to our in-house Creative team, including copy and creative requirements for markets of responsibility.
- Work with the Senior CRM Exec and CRM Manager to build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
- Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing customer journeys
- Launch new & optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications)
- Utilise a solid understanding of A/B testing
- Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets
- Work closely with external teams to understand UK and International market trends & incorporate learnings in to our regular promo campaigns
- Daily reporting and analysis of CRM channel performance for markets of responsibility
- Supporting the Senior CRM Executive and CRM Manager to determine broader customer communication strategy and future planning